Breaking down abstract concepts into visual metaphors is one of my favorite things. The animation here is clean and expressive, and I love the way each visual really comes alive with the audio. Its something I believe I could create on my own with time to play and the help of a real sound library. Its a difficult sell in an online world where sound is off by default, but for the original context of this, with a captive audience, you’re allowed that luxury.

Still even just a snippet of this can be effective with the right copy. Even now I sometimes go back to copywriters and suggest more action/dynamic language that can help work with or inform the motion.