Tag Archives: logo
…OK, that was a bit cruel. Out of the most recent rebranding of Pepsi products, Sierra Mist got the shaft by far. A blurry logo?! Swampy graphics on the can?! The design felt amateur, as if someone had just discovered Photoshop for the first time. The graphic treatment of the original did just about everything [...]
Thanks Chris for all the sweet covers!
Arial tries takes on famous Helvetica Logotypes I’ve taken 20 logos that were originally designed in Helvetica, and I’ve redone them in Arial. Some people would call that blasphemy. I call it a challenge: can you tell which is the original and which is the remake? Can you spot the imitation? Don’t cheat by seeing [...]
A fun, elegant solution, might have handled my type weight a bit different myself, but I likey!
I recently picked up the sunglasses can. Coke has been on a roll lately, really stretching their brand muscles…(does that even make sense?!) The strength and distinctiveness of the Coca Cola brand stands strong on the shelf. Despite the design on the can, it didn’t in the least confuse me or cause me to spend [...]